Booking Holdings Inc. · NASDAQ (us_market)
Consumer Cyclical · Travel Services · United States
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
| Event Period | Drawdown | Buy Point (Bottom) | Sell Point (Peak) | ticker.setupCols.buyScore | ticker.setupCols.sellScore | Max Return | Algo Return |
|---|---|---|---|---|---|---|---|
DROP2026-01-09$219.68 RISE2026-03-27$162.49 PEAK2026-04-20$192.03 101d | -26.0% 77d | Missed | Missed | — | — | +18.2% 24d | Missed |
DROP2026-01-09$219.68 RISE2026-02-23$154.83 PEAK2026-04-20$192.03 101d | -29.5% 45d | Missed | Missed | — | — | +24.0% 56d | Missed |
DROP2025-07-22$231.02 RISE2025-11-20$183.32 PEAK2026-01-09$219.68 171d | -20.6% 121d | Missed | Missed | — | — | +19.8% 50d | Missed |
DROP2024-12-06$212.01 RISE2025-04-08$166.57 PEAK2025-07-07$232.64 213d | -21.4% 123d | Missed | Missed | — | — | +39.7% 90d | Missed |
DROP2024-07-16$164.76 RISE2024-08-07$132.22 PEAK2024-10-31$187.05 107d | -19.7% 22d | Missed | Missed | — | — | +41.5% 85d | Missed |
DROP2023-08-07$129.72 RISE2023-10-26$109.71 PEAK2024-01-19$144.66 165d | -15.4% 80d | Missed | Missed | — | — | +31.9% 85d | Missed |
DROP2022-06-02$94.89 RISE2022-10-11$65.38 PEAK2023-01-06$87.17 218d | -31.1% 131d | 2022-07-01 $70.72 | 2023-01-06 $87.17 | 63Quality on Sale | 68Deep Value | +33.3% 87d | +23.3% Held 189d |
DROP2022-04-04$95.00 RISE2022-07-14$66.96 PEAK2022-08-16$86.05 134d | -29.5% 101d | 2022-07-01 $70.72 | 2022-08-16 $86.05 | 63Quality on Sale | 69Deep Value | +28.5% 33d | +21.7% Held 46d |
DROP2022-02-16$108.13 RISE2022-05-09$80.94 PEAK2022-06-02$94.89 106d | -25.1% 82d | Missed | Missed | — | — | +17.2% 24d | Missed |
DROP2022-02-16$108.13 RISE2022-03-07$72.69 PEAK2022-04-04$95.00 47d | -32.8% 19d | Missed | Missed | — | — | +30.7% 28d | Missed |
DROP2021-11-09$105.93 RISE2021-12-01$82.68 PEAK2022-02-16$108.13 99d | -21.9% 22d | Missed | Missed | — | — | +30.8% 77d | Missed |
DROP2021-04-28$100.20 RISE2021-08-20$82.99 PEAK2021-11-09$105.93 195d | -17.2% 114d | Missed | Missed | — | — | +27.6% 81d | Missed |
DROP2021-04-28$100.20 RISE2021-07-19$82.70 PEAK2021-09-24$99.65 149d | -17.5% 82d | Missed | Missed | — | — | +20.5% 67d | Missed |
DROP2021-01-08$91.26 RISE2021-01-27$75.44 PEAK2021-04-16$99.08 98d | -17.3% 19d | Missed | Missed | — | — | +31.3% 79d | Missed |
DROP2020-09-02$77.95 RISE2020-11-02$64.17 PEAK2021-01-08$91.26 128d | -17.7% 61d | Missed | Missed | — | — | +42.2% 67d | Missed |
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Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
Agoda, part of Booking Holdings, has entered a partnership with the Delhi Tourism & Transportation Development Corporation. The collaboration aims to promote Delhi as a year round global tourist destination. The agreement focuses on driving new travel demand and supporting the broader tourism economy in India. For investors tracking Booking Holdings (NasdaqGS:BKNG), this move points to activity that goes beyond core booking platform operations. The stock closed at $163.3, with a value score...
As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the consumer internet industry, including Booking (NASDAQ:BKNG) and its peers.
The stock-split conversation is heating up again. KLA announced a 10-for-1 forward split in May 2026, and Booking Holdings completed a 25-for-1 split announced in February 2026. With two marquee names in the four-digit club resetting their share prices in the same year, investors are combing through the rest of the high-priced list looking for ... 4 Mega-Cap Stocks Positioned for a Potential Split
Despite materially lagging the broader market over the past 52 weeks, Booking Holdings continues to garner a highly optimistic outlook from Wall Street analysts regarding its future prospects.
Digital travel platform Agoda has unveiled its ranking of what Asian travelers prioritize most when searching for accommodation in 2026. Looking at the most-used search filters on its website this year, Agoda reports that Asian travelers consistently prioritizing accommodation type, included breakfasts and strong review scores when seeking holiday stays.
Booking Holdings (NasdaqGS:BKNG) has introduced "BKNG Ads", a unified advertising platform serving Booking.com, Priceline, and Agoda. The new platform brings together advertising solutions across the company’s major travel brands to support partners’ campaign planning and activation. Booking Holdings operates some of the largest online travel platforms globally, giving it access to a wide base of travelers and accommodation partners. The launch of BKNG Ads ties these brands together for...
Booking Holdings (NasdaqGS:BKNG) has introduced "BKNG Ads", a unified advertising platform serving Booking.com, Priceline, and Agoda. The new platform brings together advertising solutions across the company’s major travel brands to support partners’ campaign planning and activation. Booking Holdings operates some of the largest online travel platforms globally, giving it access to a wide base of travelers and accommodation partners. The launch of BKNG Ads ties these brands together for...
Quarterly filings reveal how each platform navigates travel’s off-peak slumps and peak surges, with margins and partnerships shaping the competitive landscape.
Quarterly filings reveal how each platform navigates travel’s off-peak slumps and peak surges, with margins and partnerships shaping the competitive landscape.
Booking Holdings' management expects high-single-digit to low-double-digit gross bookings growth by 2026. Read why BKNG stock remains a Strong Buy.
Booking Holdings Inc. (NASDAQ:BKNG) is one of the cheap NASDAQ stocks to buy right now. On May 21, Booking Holdings announced the launch of “BKNG Ads,” a unified advertising identity designed to consolidate access to advertising solutions across its core platforms: Booking.com, Priceline, and Agoda. By providing a single point of entry, the company aims […]
Booking Holdings Inc. (NASDAQ:BKNG) is one of the cheap NASDAQ stocks to buy right now. On May 21, Booking Holdings announced the launch of “BKNG Ads,” a unified advertising identity designed to consolidate access to advertising solutions across its core platforms: Booking.com, Priceline, and Agoda. By providing a single point of entry, the company aims […]
Airbnb Inc (NASDAQ:ABNB, XETRA:6Z1) is positioning itself as a broader travel “one-stop shop” following its Summer 2026 product release last week, according to UBS, which said many of the announced features were either expected or not entirely new. UBS wrote that the update reinforces...
Airbnb Inc (NASDAQ:ABNB, XETRA:6Z1) is positioning itself as a broader travel “one-stop shop” following its Summer 2026 product release last week, according to UBS, which said many of the announced features were either expected or not entirely new. UBS wrote that the update reinforces...
Booking Holdings Inc. (NASDAQ:BKNG) is one of the 12 Best Revenue Growth Stocks to Buy According to Wall Street Analysts. On April 29, DA Davidson reduced its price target on Booking Holdings Inc. (NASDAQ:BKNG) from $240 to $230 and maintained its Buy rating on the stock after the company reported its Q1 results. The research […]
Booking Holdings Inc. (NASDAQ:BKNG) is one of the 12 Best Revenue Growth Stocks to Buy According to Wall Street Analysts. On April 29, DA Davidson reduced its price target on Booking Holdings Inc. (NASDAQ:BKNG) from $240 to $230 and maintained its Buy rating on the stock after the company reported its Q1 results. The research […]
Wall Street is rediscovering the stock-split playbook. KLA (NASDAQ: KLAC) announced a 10-for-1 forward stock split in May 2026 alongside a fiscal Q3 earnings beat and a roughly 21% dividend hike, with shares trading near the $1,800 range. Booking Holdings (NASDAQ: BKNG) has completed a 25-for-1 split announced in February 2026, dragging its share price down ... Will AutoZone, Grainger, or United Rentals Be the Next Big Stock Split?
Wall Street is rediscovering the stock-split playbook. KLA (NASDAQ: KLAC) announced a 10-for-1 forward stock split in May 2026 alongside a fiscal Q3 earnings beat and a roughly 21% dividend hike, with shares trading near the $1,800 range. Booking Holdings (NASDAQ: BKNG) has completed a 25-for-1 split announced in February 2026, dragging its share price down ... Will AutoZone, Grainger, or United Rentals Be the Next Big Stock Split?
| 30d | 90d | YTD | 1y | |
|---|---|---|---|---|
| BKNG | -1.30% | +0.14% | -21.84% | -24.16% |
| XLY | +1.89% | +4.72% | +1.22% | +13.07% |
| Alpha (stock − sector) | -3.19% | -4.58% | -23.06% | -37.22% |
| Fund | Style | Shares | Value | % of Port | Change vs. last quarter | Period |
|---|---|---|---|---|---|---|
| StateStreet | passive | 1.42M | $5.98B | 0.21% | Trimmed-1.0% | 2026-03-31 |
| FidelityFMR | fundamental | 319.8K | $1.35B | 0.07% | Trimmed-39.0% | 2026-03-31 |
| DEShaw | quant | 146.6K | $617.44M | 0.37% | Trimmed-33.2% | 2026-03-31 |
| CapResearch | fundamental | 134.2K | $564.84M | 0.09% | Trimmed-21.9% | 2026-03-31 |
| Wellington | fundamental | 26.0K | $109.66M | 0.02% | Trimmed-5.2% | 2026-03-31 |
| Citadel | multi-strat | 7.4K | $31.11M | 0.04% | New | 2026-03-31 |
| TwoSigma | quant | 5.3K | $22.31M | 0.02% | Trimmed-82.5% | 2026-03-31 |
| LonePine | growth | 2.4K | $10.13M | 0.08% | Trimmed-48.1% | 2026-03-31 |
| TRowePrice | fundamental | 1.16M | $4.88M | 0.56% | Added+20.0% | 2026-03-31 |
| Bridgewater | macro | 54 | $227.36K | 0.00% | Trimmed-99.9% | 2026-03-31 |
| Filed | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-27 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | S Open-market sale | 5,250 | $165.56 | −$869.2K |
| 2026-05-27 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | S Open-market sale | 7,470 | $164.64 | −$1.23M |
| 2026-05-27 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | S Open-market sale | 29,399 | $163.58 | −$4.81M |
| 2026-05-27 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | S Open-market sale | 20,381 | $162.96 | −$3.32M |
| 2026-05-13 | Sullivan Caroline | SVP, CAO & Controller | A Grant / award | 12,674 | — | +$0 |
| 2026-05-13 | Steenbergen Ewout L | CHIEF FINANCIAL OFFICER | F Tax withholding | 12,456 | $157.80 | −$1.97M |
| 2026-04-21 | WITTMAN VANESSA AMES | Director | S Open-market sale | 1,125 | $192.00 | −$216.0K |
| 2026-04-16 | Fogel Glenn D | CEO AND PRESIDENT | S Open-market sale | 7,496 | $186.01 | −$1.39M |
| 2026-04-16 | Fogel Glenn D | CEO AND PRESIDENT | S Open-market sale | 4,758 | $185.36 | −$882.0K |
| 2026-04-16 | Fogel Glenn D | CEO AND PRESIDENT | S Open-market sale | 4,132 | $184.35 | −$761.8K |
| 2026-04-16 | Fogel Glenn D | CEO AND PRESIDENT | S Open-market sale | 340 | $183.00 | −$62.2K |
| 2026-03-04 | Fogel Glenn D | CEO AND PRESIDENT | A Grant / award | 2,600 | — | +$0 |
| 2026-03-04 | Fogel Glenn D | CEO AND PRESIDENT | F Tax withholding | 1,215 | $4153.87 | −$5.05M |
| 2026-03-04 | Fogel Glenn D | CEO AND PRESIDENT | F Tax withholding | 7,153 | $4153.87 | −$29.71M |
| 2026-03-04 | Fogel Glenn D | CEO AND PRESIDENT | A Grant / award | 14,310 | — | +$0 |
| 2026-03-04 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | A Grant / award | 722 | — | +$0 |
| 2026-03-04 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | F Tax withholding | 333 | $4153.87 | −$1.38M |
| 2026-03-04 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | F Tax withholding | 1,950 | $4153.87 | −$8.10M |
| 2026-03-04 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | A Grant / award | 4,294 | — | +$0 |
| 2026-03-04 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | A Grant / award | 602 | — | +$0 |
| 2026-03-04 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | F Tax withholding | 236 | $4153.87 | −$980.3K |
| 2026-03-04 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | F Tax withholding | 1,114 | $4153.87 | −$4.63M |
| 2026-03-04 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | A Grant / award | 2,290 | — | +$0 |
| 2026-03-04 | D'Emic Susana | SVP, CAO & CONTROLLER | A Grant / award | 169 | — | +$0 |
| 2026-03-04 | D'Emic Susana | SVP, CAO & CONTROLLER | F Tax withholding | 103 | $4153.87 | −$427.8K |
| Report Date | EPS Estimate | EPS Actual | Surprise |
|---|---|---|---|
| 2026-07-29upcoming | 2.44 | — | — |
| 2026-04-28 | 1.08 | 1.14 | +5.67% |
| 2026-02-18 | 1.95 | 1.95 | +0.27% |
| 2025-10-28 | 3.84 | 3.98 | +3.73% |
| 2025-07-29 | 2.02 | 2.22 | +9.93% |
| 2025-04-29 | 0.70 | 0.99 | +41.23% |
| 2025-02-20 | 1.44 | 1.66 | +15.24% |
| 2024-10-30 | 3.10 | 3.36 | +8.42% |
| 2024-08-01 | 1.55 | 1.68 | +8.28% |
| 2024-05-02 | 0.57 | 0.82 | +44.24% |
| 2024-02-22 | 1.20 | 1.28 | +6.48% |
| 2023-11-02 | 2.72 | 2.89 | +6.49% |
| 2023-08-03 | 1.17 | 1.50 | +29.01% |
| 2023-05-04 | 0.43 | 0.46 | +8.00% |
| 2023-02-23 | 0.88 | 0.99 | +11.83% |
| 2022-11-02 | 1.99 | 2.12 | +6.38% |