Starbucks Corporation · NASDAQ (us_market)
Consumer Cyclical · Restaurants · United States
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
| Event Period | Drawdown | Buy Point (Bottom) | Sell Point (Peak) | ticker.setupCols.buyScore | ticker.setupCols.sellScore | Max Return | Algo Return |
|---|---|---|---|---|---|---|---|
DROP2025-02-28$115.81 RISE2025-04-08$79.69 PEAK2025-06-11$95.39 103d | -31.2% 39d | Missed | Missed | — | — | +19.7% 64d | Missed |
DROP2024-02-29$94.90 RISE2024-07-10$72.51 PEAK2024-09-12$99.28 196d | -23.6% 132d | Missed | Missed | — | — | +36.9% 64d | Missed |
DROP2022-02-09$97.13 RISE2022-06-16$70.95 PEAK2022-09-08$89.46 211d | -27.0% 127d | Missed | Missed | — | — | +26.1% 84d | Missed |
DROP2022-01-03$116.68 RISE2022-05-12$69.90 PEAK2022-08-03$87.27 212d | -40.1% 129d | Missed | Missed | — | — | +24.8% 83d | Missed |
DROP2021-12-31$116.97 RISE2022-03-14$79.29 PEAK2022-04-01$91.49 91d | -32.2% 73d | Missed | Missed | — | — | +15.4% 18d | Missed |
DROP2020-02-19$90.14 RISE2020-06-26$71.57 PEAK2020-09-16$88.38 210d | -20.6% 128d | Missed | Missed | — | — | +23.5% 82d | Missed |
DROP2020-01-23$93.75 RISE2020-03-18$56.33 PEAK2020-06-08$83.56 137d | -39.9% 55d | Missed | Missed | — | — | +48.3% 82d | Missed |
The new venue combines a conventional café with spaces tailored for work and meetings.
Starbucks Corporation (NASDAQ:SBUX) is included among the 10 Best Dividend-Paying Beverage Stocks to Buy Now. Starbucks Corporation (NASDAQ:SBUX) is a roaster, marketer, and retailer of specialty coffee globally. The company has more than 29,000 retail stores in 78 markets worldwide. Starbucks Corporation (NASDAQ:SBUX) is facing an intense backlash in South Korea after the company launched […]
“It started off not particularly accurate and got less accurate over time,” one Starbucks employee told Fortune.
Ash Walia is joining the amusement park operator as it faces pressure from an activist investor.
Starbucks (SBUX) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
When Starbucks introduced its new flat-fee pricing for drink customizations last year, the aim was to ease customer frustrations. As it turns out, the coffee megalith only shot itself in the foot. Data from market research firm YouGov shows that customers’ value perception of Starbucks fell notably ...
Starbucks, NasdaqGS:SBUX, has been hit by a public backlash in South Korea after a marketing campaign tied to the Gwangju Uprising anniversary. The controversy has been followed by a reported decline in sales in the country and a rare global apology from leadership. Executives linked to the campaign have been dismissed and the company has launched an internal investigation into how it was approved. The incident highlights reputational and operational risks for Starbucks in one of its key...
It's a Strong Buy for the first time since 2019.
Starbucks is battling a promotion misfire and threatened boycotts in South Korea, one of its biggest markets. The company’s South Korean licensee recently ran a “Tank Day” marketing campaign, offering discounts on the company’s “Tank” tumbler series. The promotion’s last week coincided with the anniversary of a 1980 massacre in South Korea, when the country’s military deployed soldiers in tanks to crush a demonstration, killing protesters.
Consumer stocks were mixed late Tuesday afternoon with the State Street Consumer Staples Select Sect
Consumer stocks were mixed late Tuesday afternoon with the State Street Consumer Staples Select Sect
Starbucks is pulling the plug on an automated inventory system.
Starbucks is pulling the plug on an automated inventory system.
Brian Niccol's $97.8 million compensation dwarfs the median Starbucks employee's $14,674, but the gap looks different at every chain
Brian Niccol's $97.8 million compensation dwarfs the median Starbucks employee's $14,674, but the gap looks different at every chain
The chain's mobile and delivery channels created parallel production demands without matching staffing, fueling worker frustration
The chain's mobile and delivery channels created parallel production demands without matching staffing, fueling worker frustration
Starbucks shares sink as the company retires AI inventory counting tool. Here’s why the announcement is largely bearish for SBUX shares.
Starbucks shares sink as the company retires AI inventory counting tool. Here’s why the announcement is largely bearish for SBUX shares.
As Starbucks stock climbs 25% year-to-date, the Khloud protein popcorn partnership signals the company's turnaround is finally taking hold.
| 30d | 90d | YTD | 1y | |
|---|---|---|---|---|
| SBUX | -6.36% | +2.48% | +17.75% | +18.12% |
| XLY | +1.89% | +4.72% | +1.22% | +13.07% |
| Alpha (stock − sector) | -8.25% | -2.24% | +16.53% | +5.05% |
| Fund | Style | Shares | Value | % of Port | Change vs. last quarter | Period |
|---|---|---|---|---|---|---|
| CapResearch | fundamental | 102.35M | $9.17B | 1.42% | Added+24.5% | 2026-03-31 |
| StateStreet | passive | 47.73M | $4.28B | 0.15% | Unchanged | 2026-03-31 |
| FidelityFMR | fundamental | 25.76M | $2.31B | 0.12% | Trimmed-0.6% | 2026-03-31 |
| Wellington | fundamental | 3.98M | $356.76M | 0.07% | Added+202.2% | 2026-03-31 |
| DEShaw | quant | 288.8K | $25.87M | 0.02% | Trimmed-32.8% | 2026-03-31 |
| Bridgewater | macro | 65.7K | $5.89M | 0.03% | Trimmed-19.6% | 2026-03-31 |
| TRowePrice | fundamental | 2.35M | $210.62K | 0.02% | Added+32.0% | 2026-03-31 |
| Filed | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-07 | BREWER BRADY | ceo, International | S Open-market sale | 2,229 | $104.81 | −$233.6K |
| 2026-04-30 | KELLY SARA | evp, chief partner officer | S Open-market sale | 2,000 | $105.00 | −$210.0K |
| 2026-04-21 | BREWER BRADY | ceo, International | S Open-market sale | 588 | $100.00 | −$58.8K |
| 2026-04-08 | BREWER BRADY | ceo, International | S Open-market sale | 1,641 | $90.00 | −$147.7K |
| 2026-03-27 | ALLISON RICHARD E JR | Director | A Grant / award | 3,991 | — | +$0 |
| 2026-03-27 | Campion Andrew | Director | A Grant / award | 4,099 | — | +$0 |
| 2026-03-27 | FORD BETH | Director | A Grant / award | 3,937 | — | +$0 |
| 2026-03-27 | KNUDSTORP JORGEN VIG | Director | A Grant / award | 4,746 | — | +$0 |
| 2026-03-27 | MAYER MARISSA A | Director | A Grant / award | 3,667 | — | +$0 |
| 2026-03-27 | Mohan Neal | Director | A Grant / award | 3,667 | — | +$0 |
| 2026-03-27 | Moyo Dambisa F | Director | A Grant / award | 2,265 | — | +$0 |
| 2026-03-27 | SERVITJE DANIEL | Director | A Grant / award | 3,667 | — | +$0 |
| 2026-03-27 | SIEVERT G MICHAEL | Director | A Grant / award | 3,667 | — | +$0 |
| 2026-03-27 | Zhang Wei | Director | A Grant / award | 3,667 | — | +$0 |
| 2026-03-26 | Smith Cathy R | evp, cfo | F Tax withholding | 2,231 | $91.98 | −$205.2K |
| 2026-03-25 | KNUDSTORP JORGEN VIG | Director | F Tax withholding | 355 | $93.83 | −$33.3K |
| 2026-03-19 | GRAMS MICHAEL DAVID | evp, chief operating officer | F Tax withholding | 989 | $97.57 | −$96.5K |
| 2026-03-11 | BREWER BRADY | ceo, International | S Open-market sale | 588 | $100.00 | −$58.8K |
| 2026-03-09 | BREWER BRADY | ceo, International | S Open-market sale | 1,641 | $97.12 | −$159.4K |
| 2026-03-09 | KELLY SARA | evp, chief partner officer | S Open-market sale | 2,500 | $97.12 | −$242.8K |
| 2025-11-20 | KELLY SARA | evp, chief partner officer | F Tax withholding | 1,020 | $83.68 | −$85.4K |
| 2025-11-20 | KELLY SARA | evp, chief partner officer | F Tax withholding | 2,042 | $83.33 | −$170.2K |
| 2025-11-20 | Smith Cathy R | evp, cfo | F Tax withholding | 1,904 | $83.68 | −$159.3K |
| 2025-11-20 | BREWER BRADY | ceo, International | F Tax withholding | 1,428 | $83.68 | −$119.5K |
| 2025-11-20 | BREWER BRADY | ceo, International | F Tax withholding | 4,413 | $83.33 | −$367.8K |
| Report Date | EPS Estimate | EPS Actual | Surprise |
|---|---|---|---|
| 2026-07-28upcoming | 0.65 | — | — |
| 2026-04-28 | 0.44 | 0.50 | +14.51% |
| 2026-01-28 | 0.59 | 0.56 | -4.59% |
| 2025-10-29 | 0.56 | 0.52 | -6.51% |
| 2025-07-29 | 0.65 | 0.50 | -22.49% |
| 2025-04-29 | 0.48 | 0.41 | -15.23% |
| 2025-01-28 | 0.67 | 0.69 | +3.46% |
| 2024-10-30 | 0.89 | 0.80 | -10.61% |
| 2024-07-30 | 0.93 | 0.93 | -0.12% |
| 2024-04-30 | 0.80 | 0.68 | -15.19% |
| 2024-01-30 | 0.94 | 0.90 | -4.10% |
| 2023-11-02 | 0.97 | 1.06 | +9.06% |
| 2023-08-01 | 0.95 | 1.00 | +5.09% |
| 2023-05-02 | 0.65 | 0.74 | +13.12% |
| 2023-02-02 | 0.77 | 0.75 | -2.57% |
| 2022-11-03 | 0.72 | 0.81 | +12.49% |